How to Build an MVP and Raise Funding

By Udit Agarwal


In the fast-paced world of startups, building a Minimum Viable Product (MVP) and securing funding are crucial steps toward success. An MVP allows you to test your idea in the market with minimal resources, while funding provides the necessary capital to scale your venture. In this comprehensive guide, we’ll explore the steps to build an MVP effectively and strategies to raise funding for your startup.

Understanding the MVP:

A Minimum Viable Product (MVP) is the simplest version of your product that solves a specific problem for your target audience. The key is to focus on essential features that address core customer needs while excluding non-essential functionalities. By launching an MVP, you can gather valuable feedback from early adopters and iterate based on real-world usage.

  • Define Your Value Proposition: Identify the primary problem your product solves and the value it delivers to users. Clearly articulate your unique selling proposition (USP) and how your solution differs from existing alternatives.
  • Identify Core Features: Prioritize features essential to solving the identified problem. These features should be feasible to implement within your budget and timeframe. Keep the MVP simple and user-friendly to encourage adoption and feedback.
  • Develop a Prototype: Create a basic prototype or mockup of your MVP to visualize the user experience and functionality. Tools like wireframing software or low-code development platforms can help you quickly build and test your concept.
  • Test and Iterate: Launch your MVP to a select group of early adopters or beta testers. Gather feedback on usability, performance, and overall satisfaction. Use this feedback to iterate and improve your product iteratively.

Raising Funding for Your Startup

Once you have validated your MVP and demonstrated traction in the market, you may seek external funding to scale your startup. Various funding options are available, from bootstrapping and crowdfunding to angel investors and venture capital firms.

  • Bootstrap Your Startup: Bootstrapping involves funding your startup with personal savings, revenue generated from early sales, or revenue reinvestment. While bootstrapping offers autonomy and control, it may limit your growth potential without external capital.
  • Crowdfunding Platforms: Crowdfunding platforms like Kickstarter, Indiegogo, or GoFundMe allow you to raise capital from many individuals in exchange for early access to your product or other rewards. Crowdfunding can validate market demand and generate pre-orders before mass production.
  • Angel Investors: Angel investors are affluent individuals who provide capital to startups in exchange for equity ownership. They often offer valuable industry expertise, mentorship, networking opportunities, and financial support. Angel investors typically invest in the early stages of a startup’s development.
  • Venture Capital (VC) Funding: Venture capital firms invest significant capital in exchange for equity stakes in high-growth startups. VC funding suits startups with a proven business model, scalable growth potential, and a clear path to profitability. VCs provide financial backing, strategic guidance, and access to their network of resources.
  • Pitching to Investors: When seeking funding from investors, prepare a compelling pitch deck highlighting your team, market opportunity, traction, and financial projections. Practice delivering your pitch confidently and concisely, addressing potential investor concerns and objections.


Building an MVP and raising funding are integral steps in the startup journey. By focusing on the essentials and validating your idea early on, you can mitigate risks and increase the likelihood of success. Whether you choose to bootstrap, crowdfund, or seek external investment, remember to stay agile, adaptable, and relentless in pursuit of your startup vision. With the right approach and determination, you can turn your MVP into a thriving business that attracts the support and resources needed to flourish in the competitive market.

Let us digitalize your ideas.